NO BAD DAYS
Bodega x New Balance 997S
IDEA:
“No Bad Days,” is the title of the infamous Bodega x New Balance collaboration that emphasize that regardless of any misfortunes, you need to continue your day in a positive mindset and know things will work itself out.
EXECUTION:
Inspired by the cool blue tones with yellow accents used in the Bodega x New Balance, the video campaign captures a cool serene setting with yellow - orange sunsets to show the idea of, “No Bad Days.” Throughout the video are components of what makes musician, Inglewood Sirs’, routine effective for his postive mindset through his day.
ROLE:
- Assistant Art Director
- Stylist
ART DIRECTION :
@RICKYORNG
DESIGNED:
@DREW_BAR
CAMERA WORK:
@KEVINJKAN
@LENSWITHBENEFITS
@TYLERKPAKPO
